Facebook Page Posts 02 - Scheduling
In the last article, I mentioned the three main types of posts for a Facebook business page: Tells, Asks and Sells. At their most basic, they do exactly what the name says. In this article, we're going to talk about a way to connect with your followers that has nothing to do with the content of your messages. I have a childhood friend that owns a multi-million dollar bug extermination business in Phoenix, AZ. I love her dearly, but her posts to her FB page suck. Not the content - they're actually very informative Tells. No, it's the lack of a schedule. See, her FB page will go for months without a post or an update. Then suddenly, three new posts will appear in the space of a couple hours. And then her page goes dead again for weeks or months. One of the best things you can do to help develop a relationship with your target audience is to be consistent. In this case, you should make your posts come out at regular intervals. It might be once a day, a couple times a week, on...
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